William founded the agency in 2000. He has over 15 years of experience in marketing and PR, specializing in retail, automotive and franchises and has won national recognition for marketing and PR campaigns he has created. William holds a bachelor's degree in Business Marketing and a master's and doctorate in Education from Northwestern University-Chicago. He gained significant marketing and PR expertise during his tenure at such noted companies as Nordstrom’s, Enterprise Car Rental, Thrifty Car Rental, Nine West, and Planet Hollywood. Working for these companies gave him an inside look at franchise-based organizations, business-to-business and business-to-consumer advertising, and large-scale marketing implementation.

Critical thinker and strategist with a successful track record in producing integrated marketing programs, public relation campaigns and brand management initiatives.

Stealthy marketing partner with experience in brand architecture that transcends cultural barriers for local, regional or national implementation 'branding with a cultural pulse.' An integrator with expertise in client and agency collaboration and coordination for optimal brand activation and success.

Cross-functional leader and creative problem solver with strong skills in account management, and significant accomplishments in developing marketing and promotional programs that deliver high-ROI value in a broad array of consumer categories and industries.

Client Partner and innovation advocate, relentlessly focused on the 'consumer experience' willing to leverage marketing\agency disciplines to solve customer unmet or unarticulated needs. Subject matter expert and cultural strategist and tactician in developing multicultural marketing and communications programs.

Boundary spanner, change agent to inspire media neutral ideas fusing brand analytics, intuitive imagination with ingenuity to trigger transactional opportunities for through the line multi-channeled communication initiatives and digital campaigns along with event activation programs. Successful client engagements in: hospitality, health/medical/beauty, nonprofit, law enforcement, governmental, retail, franchises and restaurant/food related sectors.