So, what do you do? We are often asked this question when first meeting someone from mutual introductions, at social events, random encounters, and yes, occasionally even the elevator. The elevator pitch is fundamental business 101, but when was the last time you actually honed or updated yours? Forget industry jargon, trying to impress with words and phrases that might as well be Greek. The aim is to give a clear, direct “pitch” about what you do in less than 30 seconds. Ideally, your pitch will leave the person(s) with more answers than questions. Try approaching from the angle of not what you do, but what problem(s) do you solve. Refrain from trying to showcase your expertise. Be empathetic and tell what it is you can do for them.  The benefits can go way beyond the scope of securing them in business. Perhaps you may develop a valuable networking outlet, a referral source, or a remarkable companionship.

Yearly elevator pitch competitions are held at prestigious academic institutes including MIT and the pitch is par for the course at Wake Forest’s MBA Program.  Why would schools place such importance on the elevator pitch? Because we all know the inherent value of having the skills, confidence and clarity to be able to sell our ideas, business, ands ourselves in these short windows of opportunity. We sell ourselves in some capacity every single day. However, without having it as an assigned exercise, often times we do not take the time to sharpen these fundamental skills.

Originally the idea of the pitch developed form trying to sell a (venture capitalist) investor your idea within a short time frame, Forget trying to close. Being too aggressive can literally “close the door”. Leave them wanting to know more, but not because they don’t get the idea, but are genuinely interested to learn more. The old cliché holds true, you never get a second chance to make a first impression. Make yours stand out by taking the time to empathize with others. Be au fait with exactly what you do and how that would be of benefit to the listener(s), and perfect your 30 second spotlight.

There of course are many free resources out there to aid you in perfecting your pitch. Just Google it and peruse the plethora of listings. I recommend visiting YouTube and seeing people in action. You stand to learn alot of what to do, and NOT do, in this precious time frame by watching what others do in theirs. Whatever sources you use, just practice and perfect your elevator pitch, and see how well this often overlooked business and personal opportunity can seize you great results. Because while in the elevator… you are either going up or going down.

At Alternative Strategies, our pitch is simple:
We help your business grow!
You know your business. We want everyone to know about your business. Our team makes this happen through creative advertising, print, pr and graphic/web based campaigns, suited to your needs and targeted audience. We house top creative talents and have strong relationships with influential members of the media. Our user-friendly model will establish your brand and drive business through your doors, the only place you want it to be.

Although we try to keep fit and often take the stairs, we hope to run into in you in the elevator sometime soon!