In a world that’s cluttered with more news than anyone could possibly digest, it’s important to stick to the basics when drafting a press release to announce “news” occurring at your business. Here are a few tips to make your next press release stand out at top of the pile.

1. Make A Grand Opening. Just like tearing away the paper on an anticipated holiday gift, it is important to create a strong headline so that your reader anticipates what’s to come and can’t put your news down.  Your headline is your chance to grab the reader’s attention so they continue to read through the details in the rest of the release.

2. Don’t Skim The Facts. You can make your release interesting without adding superfluous embellishments. When you sit down to write your next press release, remember the 5 Ws. Address the Who, What, When, Where and Why of your news. This will guarantee that you cover all bases when it comes to a good press release.

3. Choose Your Angle. One of the most important pieces of your press release is selecting the appropriate angle to make your subject matter relevant to what is going on with current events and community focus. Narrowing your angle to a specific point of reference will increase the odds that your press release will be worthwhile to potential readers.

4. Provide Your Contact Information. At the end of your press release, provide as much contact information as possible, including address, phone number, fax, email and a website address where your readers can access additional information on your company.

5. Say It Loud, Say It Proud. Once you have drafted your press release, distribute it to media outlets that you believe will be interested in your news. Possible outlets can include, radio, television, print, online and social media forums. Before hitting the send button, consider how you can tailor your message for each outlet and highlight how their readers, viewers or listeners can benefit from receiving your message.

Follow these guidelines when writing your next press release – and you’ll be front page news in no time at all.