Remember our ‘Get Exposed’ Campaign?  Well…We Won!
In June, Office Depot launched a search for the nation's best and smartest small businesses. The "Office Depot Adopt a Small Business Contest" recognized 500 small businesses as winners and we are one of them!  We came up with a creative entry submission that defines experiential marketing.  To remind you, we were tasked with submitting a two minute video that explains the smart things our small business is doing to survive these challenging times, and how Office Depot is helping - click below to watch our submission:
You Tube Video

Meet Michelle Martin, Our New Media Relations Manager
In September, we had a new Media Relations Manager join our team!  Passionate about people and their impact on their community, Michelle Martin is always looking to create relationships that bring out the best in individuals and their companies. With a broad global perspective and attention to detail, Michelle brings a wide range of experience to Alternative Strategies.

Michelle understands the power of public relations and knows that creativity is the key to great pitches. While in PR and marketing positions at the Los Angeles Kings, Rysher Entertainment, Ruben Postaer & Associates and Fuel TV, Michelle's passion for media, exposure and the importance of building solid relationships allowed her to excel and achieve the best results for her clients.

Originally from Los Angeles, Michelle has a Bachelor of Arts from UC Santa Barbara and a Masters degree from the University of San Diego. She is the Founder of Karuna International, a nonprofit organization dedicated to increasing global awareness among young adults and empowering them to become agents of social change. Michelle's compassion has also compelled her to volunteer in Poland and Brazil and create micro-credit programs to generate sustainable revenue in West Africa.

An avid traveler, Michelle has visited over 30 countries and is always planning her next trip. Outside of work, Michelle can usually be found in a yoga studio, on a bike ride through Balboa Park, or enjoying sunset on the beach with her husband and a bottle of wine.

Nicole Lazar has been promoted to Vice President of Alternative Strategies. CONGRATULATIONS Nicole…
“The promotion not only reflects Nicole’s value to the company, but also her value to her clients. The dedication she shows to her clients and to the success of Alternative Strategies is an inspiration to everyone who knows her,” Lopez said.