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Beneficial Article
Make it a Red Letter Day - Dos and Don'ts for Special Events
By: Joshua Romero Media Relations Manager |
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Red letter days are those special events that come along every so often and leave lasting impressions. From weddings, to graduations and religious occasions, red letter days take on many forms. Regardless of what they commemorate, these days all come with special sentimental attachments and the potential for lifelong memories. You want to be sure that you do all you can to make the most of your special events, even business-related events. If they’re intended to network clients or reach out to potential clients, you want to be particularly careful that the event goes off without a hitch. Here’s some advice on what you should and shouldn’t do to make every event a red letter day:
Do plan out a detailed budget. It may seem like a no-brainer, but sometimes you get so excited about putting on a great event, that all matters financial fall to the wayside. The purpose of your events is to help generate business and improve your bottom line. If you’re overspending, the event may not pay off. Make a detailed budget and stick to it!
Do send out save the dates early. Many times people hold off on sending out save the dates until all the details of the event are planned out. It’s ok for save the dates to leave out information. The invitation will fill any details or information gaps. The sooner you send out your save the dates, the sooner you can get guests committed to your event.
Do remind guests why they’re there. You’re hosting your event for a reason. Remind guests of that reason. Run a video highlighting your products or services, show a PowerPoint of your clients or have guest give live testimonials. Even simple tabletop displays can serve to remind guests of your event’s purpose.
Don’t expect your guests to stay late on a week night. Just because you may have a young, vibrant staff with open schedules, that doesn’t mean your guests do. Plan your event so that it respects their time and personal obligations. Events during traditional dinner hours are usually a safe bet.
Don’t pay full price for services. Think about it. You are introducing guests to vendors whose services could be used for their own events. When working with caterers, venues, florists and other professionals, leverage your guest list and the possibility of new business to get price breaks. You’ll be surprised how many discounts or freebies you’ll get.
Don’t forget to send out thank you letters and notes after the event. A simple, personalized note can be a final way to remind guests of the event and solidify it in their memories. It is one more element that adds to the overall experience of your event and creates a lasting impression.
When you go to plan your next event, be sure that you do all you can to make it special for your guests. Make the appropriate arrangements and you will wow your guests. Make every event, every day, a red letter day!
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