Well one day we all look in the mirror and mutter “I’m getting fat”. I am here to help your company trim its public fat. Energizing your branding via logo and fonts will refresh your outlook. People will speak with confidence and you don’t have to remind people you’re not from the infomercials. Timing is the most important of them all. Choosing a designer and redoing what you once believed was right, is hard. But there are ways to figure out if you’re on the end of your rope.
5 signs to watch out for:
- You can’t find your vector logo file
- People ask if you’re still in the business
- The intern is your graphic designer
- Your design files are all in Microsoft Page maker
- You think your nephew should make some fliers.
These things are just a few friendly reminders that it is time. Look at the models around you and follow their footsteps back to a size 2. Research the leading companies in your industry. Look at what they are doing right, visually, and take notes. Is it the colors, the shapes, common aesthetics? It is going take some time to nail down good ideas, so find a designer that you can work with. (read more on this topic)
Once you have compiled words, visuals and ideas to achieve walk away from the design process and let the designer bring you up to date. A good quote to live by when hiring someone is, “ let them do their job”. Once that is done contrast and compare don’t make hasty decisions based on your expertise, assume you have none. Don’t be afraid to ask questions because a good designer has a reason for every step they take. Narrow down choices you like and one final revision is in order.
When that logo is done, don’t expect to be wowed or overwhelmed, think practical, the same way you started. Pretty wont always sell, connecting to your market, trends, and staying ahead of the curve is what will stamp your branding on peoples minds. So don’t forger to look in the mirror and think project runway because the differences are very subtle, try to spot the line between Circuit City and Best Buy. |
