After receiving an e-mail from office depot about their “adopt a small business” contest, I thought what a great opportunity to personally come up with a creative entry submission that defines experiential marketing.  To enter the contest, we were tasked with submitting a two minute video that explains the smart things our small business is doing to survive these challenging times, and how Office Depot is helping - watch the Office Depot video submission HERE.

So, what does Experiential Marketing mean?
Expe­ri­en­tial Mar­ket­ing con­nects audi­ences with the authen­tic nature of a brand through par­tic­i­pa­tion in per­son­ally rel­e­vant, cred­i­ble and/or mem­o­rable encoun­ters. Expe­ri­en­tial Mar­ket­ing is a directed, engag­ing, cre­ative inter­ac­tion between a prod­uct or ser­vice and con­sumer. With the pur­pose of enhanc­ing, dri­ving or direct­ing the per­cep­tion of the prod­uct or ser­vice and the objec­tive of increas­ing sales or adding per­cep­ti­ble value to the prod­uct or ser­vice.

So, how does it work?
Experiential marketing gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. The term "Experiential marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves.

Will it work for my business?
Yes it will - Check out the link below to an article about our very own promo that was featured on NBC, check out the article HERE.

How?
Contact Alternative Strategies (yes, this is a selfless plug) to explore experiential marketing tactics that will take your business to the next level.

In closing, I would like to thank my staff and friends that all participated in the video filming and production – A special thank you to Matt, Jennifer, David and Joshua.