FIT Athletic is more than a gym. It’s a lifestyle – hip, upscale, fun, non-intimidating. Packed with top-of-the line fitness equipment, the créme de la créme of personal trainers, instructors and staff, FIT Athletic never settles for second best.

From its raw concrete floors to the open loft feel, FIT Athletic instantaneously welcomes members with its urban cool vibe. With the comfortable familiarity of San Diego’s hottest nightclubs and lounges, this fitness club seamlessly blends the technicality of the industry’s best workout equipment and routines. The result: one of the nation’s top gyms with unmatchable views and amenities.

Labeled the first luxury fitness club in downtown San Diego, FIT Athletic is located in the middle of the newly revitalized East Village area. Complete with great views of PETCO Park, this is one gym specifically designed for the urban young professional who wants more than the run-of-the-mill gym membership.

Members of FIT Athletic understand and appreciate the differences between large corporate gyms and ones that truly cater to individual needs and lifestyles

Alternative Strategies has been hired to manage the public relations initiatives on behalf of FIT Athletic. To learn more about FIT Athletic, visit their Web site at www.fitathletic.com/sandiego/home.php