| Each year, the Health Care Communicators of San Diego hosts the Finest Awards, an event that honors and highlights the outstanding work done in health care communications from the previous year.
This year’s awards were presented on March 12 at an awards dinner held at the beautiful Dana Hotel on Mission Bay.
More than 150 guests attended the celebration to hear the top picks from a panel of 15 judges from the Health Care Public Relations and Marketing Association in Orange County. There were more than 160 submissions and only three awards given per category.
Alternative Strategies was among the winners of the night, receiving a silver award in the Publication, Collateral and Design category for the Skinny Gene Project logo and brand identity.
The logo is now used in Skinny Gene Project’s letterhead, business cards, special event signage, publications and in its forthcoming Web site.
Skinny Gene Project asked Alternative Strategies’ two designers each to create three designs based on the description of the program, the target audience and desired outcomes.
To create the six different logos, the design team researched diabetes, its potential causes, preventative methods for the disease and other diabetes-related programs.
Skinny Gene Project picked the award-winning logo for the young, active, energetic feel that Skinny Gene Project embodies while capturing the biology and science behind diabetes.
Skinny Gene Project is a non-profit organization dedicated to preventing diabetes by helping at-risk individuals adopt a healthy lifestyle. In addition to providing the proper tools and resources to fight diabetes, the organization provides opportunities to participate in fun, social interactions that reinforce positive lifestyle changes.
Alternative Strategies was honored to be recognized at the Health Care Communicators Awards and looks forward to future successful collaborations with all of its clients.
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